Why Ace of Shades Is Taking the Show on the Road in 2026
From show floors to hands-on clinics, Ace of Shades is investing in the people behind the craft
Ace of Shades is entering 2026 with a renewed commitment to the custom community, placing greater emphasis on trade show participation and hands-on education as core pillars of the brand’s growth. Following a strong return from the Grand National Roadster Show, the company is outlining plans to expand its presence at key industry events while developing a national clinic program designed to support professionals at every stage of the trade.
The recent GNRS appearance reinforced the importance of showing up in person and engaging directly with the builders, painters, and shop owners who shape custom culture. The conversations on the show floor highlighted what has always driven Ace of Shades forward: listening to the trade, sharing knowledge, and building relationships rooted in respect for the craft.
Trade Shows as a Cultural Touchpoint
For Ace of Shades, trade shows are more than launch platforms. They are where real conversations happen and where the brand stays connected to the pulse of the industry. Events such as GNRS and SEMA allow Ace of Shades to engage face to face with professionals, gather meaningful feedback, and showcase its commitment to the people behind the work.
As part of its 2026 strategy, Ace of Shades plans to expand its trade show presence nationwide, using these events as opportunities to educate, connect, and collaborate with the community. While new products will continue to be introduced, the primary focus remains on supporting the trade through visibility, dialogue, and shared experience.
Additional details on upcoming event appearances will be announced as schedules are finalized.
Introducing the Ace of Shades Clinic Program
Education is a natural extension of Ace of Shades’ presence at trade shows. To build on that foundation, the company is developing a structured Clinic Program set to roll out in 2026.
Led by experienced painters and industry experts, these clinics will provide hands-on instruction focused on real-world application, workflow efficiency, and best practices. The goal is to create an environment where professionals can learn directly from those who understand the demands of daily shop work.
The clinics are designed to complement trade show appearances, extending learning beyond the booth and into practical, skill-building sessions that reinforce confidence, consistency, and craftsmanship.
More information regarding clinic locations, schedules, and formats will be shared in future updates.
Building Forward With the Custom Community
The response at GNRS reaffirmed that custom culture thrives on connection, education, and shared standards of excellence. As Ace of Shades looks toward 2026, the brand remains focused on expanding its presence where the community gathers and investing in programs that give back to the trade.
Through increased trade show participation and the launch of its clinic program, Ace of Shades is reinforcing its long-term commitment to the people who define custom, not just through the products they use, but through the knowledge, relationships, and pride that keep the culture moving forward.
More updates on trade shows, clinics, and community initiatives will be announced in the months ahead.