Ace Direct Is Here and It Changes How Custom Gets to You

New Initiative Connects Creators, Retailers, and the Trade Through Visibility, Education, and Demand-Driven Growth 

Ace of Shades today announced the rollout of Ace Direct, a new initiative designed to support authorized dealers by connecting the brand’s creator network directly to retail partners and the professionals they serve. 

Ace Direct brings creators, trade-focused marketing, and authorized retailers into a single, coordinated ecosystem built to drive awareness, foot traffic, and in-store demand. The program ensures that visibility generated through real projects, trade shows, and digital content translates into measurable retail performance for partner locations. 

Rather than focusing on traditional influencer models, Ace Direct is built around respected industry professionals whose work already influences purchasing decisions at the shop and counter level. 

A Shift Toward Authority-Led Demand 

Today’s customers arrive informed. They follow painters, study builds, and trust professionals whose results speak for themselves. Ace Direct formalizes this behavior by aligning trusted creators with authorized retail locations. 

Through Ace Direct, dealers benefit from increased brand recognition, clearer product education, and consistent messaging around why Ace of Shades products are chosen by working professionals. The program helps remove uncertainty at the point of sale and reinforces confidence in the products retailers carry. 

Built on Real Professionals, Not Paid Promotion 

The creators involved in Ace Direct are not trend-driven influencers. They are painters, builders, and craftsmen whose authority is earned through experience and execution. 

Their projects help establish credibility, demonstrate proper use, and create demand that flows directly to authorized retailers. Every feature, demo, and project shared through Ace Direct reflects Ace of Shades’ commitment to craftsmanship, quality, and respect for the trade. 

Driving Foot Traffic to Authorized Dealers 

A core objective of Ace Direct is strengthening the retail channel. 

Creators participating in the program actively direct their audiences to authorized Ace of Shades dealers, ensuring that brand visibility converts into in-store traffic. Retail partners benefit from customers who arrive educated, brand-aware, and ready to purchase. 

This approach positions Ace of Shades dealers as trusted destinations rather than passive points of distribution. 

A Unified Retail Ecosystem Built for the Trade 

Ace Direct represents an evolution in how Ace of Shades supports its retail partners. By aligning creators, trade education, and dealers within one framework, the program creates a repeatable system that drives demand, builds loyalty, and supports long-term growth. 

Ace Direct is now live and rolling out across trade show activations, creator partnerships, and retail support initiatives. The program is designed to elevate authorized dealers while reinforcing Ace of Shades’ role as a brand built by the trade, for the trade. 

Join Ace Direct 

Shops and retailers interested in becoming an authorized Ace of Shades dealer or learning more about Ace Direct are encouraged to get in touch. 

Call (914) 769-1530 or visit https://direct.aceofshadespaint.com to connect with the Ace of Shades team and explore partnership opportunities.